As Shark Tank Nepal premieres on July 2, 2025, on Himalaya TV, it brings a wave of excitement and skepticism. The Nepali adaptation of the global business reality show aims to ignite entrepreneurial spirit across households, but doubts linger about its ability to drive meaningful economic change in a country grappling with structural challenges. While … Read more
When starting an online business, choosing the right platform to sell your products is a big decision. Should you begin with Instagram, where you can directly interact with customers and build your brand, or use Daraz, a large marketplace that can make your business appear more trustworthy? Let’s explore the pros and cons of selling … Read more
Social media has become an essential tool for businesses to connect with customers, promote their brands, and grow their influence. However, many businesses struggle to use social media effectively. This article explores common mistakes businesses make on social media and provides tips to avoid them. Whether you are just starting out or looking to improve … Read more
Starting the adventure of working for yourself can sometimes be tricky, especially when it comes to selling what you offer. Many people find it a bit challenging. That’s why this guide is here! It’s made for those who are just beginning their journey in self-employment. Inside, you’ll find helpful advice on how to handle the … Read more
In the fast-paced world of business, the significance of continuous and strategic marketing cannot be overstated. Many small and home-based business owners often fall prey to the pitfalls of “spot marketing,” a temporary promotional push that lacks consistency. This article explores the imperative nature of ongoing marketing efforts and the multifaceted approach required for success. … Read more
Welcome to the world of marketing secrets! In this article, we’ll explore six powerful strategies that can boost the success of your promotional efforts. Whether you’re selling a product, pitching an idea, or just trying to make a convincing argument, these tactics can make a significant impact. These techniques, unveiled by Dr. Robert Cialdini in … Read more
Buzz marketing, also referred to as ‘word-of-mouth marketing’, ‘guerilla marketing’, or ‘stealth marketing’, is an art that engages trendsetters within communities to propagate a brand’s message organically, sparking interest and demand without overt advertising. In the world of marketing, getting people talking about your product or service is like striking gold. Word of mouth can … Read more
Embarking on a business venture is akin to setting sail on an exhilarating journey. Initially brimming with pride and enthusiasm, entrepreneurs often find their focus narrowing to immediate concerns as they navigate the challenges of running a business. In this article, we’ll delve into four potent strategies aimed at reigniting the entrepreneurial spirit and driving … Read more
Digital marketing has become an integral part of businesses today, and Nepal is no exception. With the rise of e-commerce and online presence, digital marketing has become a necessity for businesses to thrive. If you are looking to build a career in this exciting field, you need to equip yourself with the right skills and … Read more
Marketing is the process of researching, creating, and distributing content and messages that are designed to appeal to a specific target audience. This can include activities such as market research, product development, branding, advertising, and public relations. The goal of marketing is to attract and retain customers by providing them with information that is valuable … Read more
